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Color Choice

Designed for distributors, Axalta’s Color Choice® offers one of the most comprehensive color matching and finish design programs for the wood coatings marketplace – combining design, formulation and program management guidance along with a full complement of products, raw materials and equipment. Color Choice enables companies of various sizes to efficiently produce an unlimited number of custom colors and finishes with precise accuracy and consistency. With a broad offering of tools, training, and materials, Color Choice provides personally tailored programs to meet individual business needs and budget.

The system includes wiping stains, spray stains, liquid glaze, powder glaze, and basecoats for solvent and water-based products. Finishers can save more than 20 percent on material cost by purchasing components of colors and textures such as bases and colorants, rather than finished color products.

Our customers can also respond quickly to the latest industry trends and satisfy specific demands of their customers because the program is designed for easy updates and expansion. As codes and regulations evolve, Color Choice will respond with new materials and options to ensure compliance.