Reynaers Aluminium & Axalta’s ICONICA collection
Using metal as a canvas
Belgian manufacturer Reynaers Aluminium has grown from a local business to a global brand in six decades. Founded in 1965, the company produces innovative, sustainable aluminium solutions for windows, doors and façades around the globe.
Both Reynaers Aluminium and Axalta are trusted by architects to ensure beautiful, durable and sustainable construction solutions. Their collaboration has grown with the addition of Axalta’s ICONICA collection.
Earthly influences
The ICONICA collection of powder coatings is inspired by the world around us, from nature’s hues and metallics to comforting earthy tones and shades of the solar system.
In some markets, the collection has become an integral part of the marketing activity. Stephanie Gross, marketing manager for Reynaers Aluminium Belgium and Luxembourg, says the inclusion of the ICONICA collection is a response to today’s diverse architectural styles: “We’re committed to embracing the latest colour trends and enriching the colour possibilities for external architectural details, such as window and door frames,” she says. “We understand that colour is a fundamental contributor to the external appearance and plays a crucial role in defining the aesthetic identity of a building.”
Streamlined decisions
Available as a visual reference during the specification process, a co-branded fandeck allows architects to be confident they are making the right choices. “The fandeck provides accurate representations of the colours under different lighting conditions, helping architects make informed decisions that meet project requirements,” says Stephanie.
By offering aluminium details coated in the colours and textures of the ICONICA range, Reynaers Aluminium is responding to the trend for nature-inspired design. These are honest and beautiful colours that express harmony with the world.
