We Live Color
Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
As part of our commitment to color, Axalta is proud to publish its annual Global Color Popularity report, the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world. Each year a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and luxury SUVs.
The 2020 Automotive Color Trend Report reveals unique color combinations driven by autonomous vehicles, specialized vehicle types and regional preferences. The report was compiled by reviewing the relationship of color trends, color formulations, the latest in color technology, and Axalta’s Global Color Popularity data to develop sets of color combinations that are shaping the automotive industry. The report highlights technology and lifestyle connections to color in four dynamic palettes.
Axalta Color Shows
Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends. On display are painted, contoured panels that represent colors for all vehicle types. Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands. Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers for years into the future.
Color Preference Survey
Axalta's second annual National Automotive Color Preferences Survey in Mexico showed that nearly 60% of automobile buyers in Mexico prefer one of three colors - red, silver or white.
Red led the three “most preferred” colors with 20% of respondents citing it as their favorite. Red is especially popular in the center, north and southeast of the country, which represents more than half of the territory, particularly among women and millennials. Axalta is the first global coatings company to conduct a survey in Mexico that evaluates preferred automotive colors.
“Our survey results show that color is 'very' or 'extremely important' for nearly 70% of consumers in Mexico when making a decision to buy a vehicle. That’s why Axalta, as an industry leader and color expert, listens to the preferences of consumers and continuously analyzes market trends to anticipate what the next most popular color will emerge,” said Daniel Salcido, President of Latin America North at Axalta.