For light vehicle buyers, it’s all about color – paint colors that catch the eye and create excitement. We know that color can play a big role in car buyers’ choices about which cars to buy. Our colors contribute to the pride new car owners feel about the vehicles they’ve bought and they reinforce those decisions every time owners get behind the wheel.
Axalta’s high chroma Vermeera™ technology provides exceptionally lush, deep colors. Effect pigments can make colors sparkle in the light. Other technologies enable colors to virtually shift hue and tint based on the angle at which light strikes the surfaces as the eye moves across a vehicles surface curves
Automotive Color of the Year
Axalta continuously monitors automotive trends to forecast how color tastes are changing in the automotive market. Our color expertise helps automakers who use our coatings to beautify and protect their vehicles recognize which hues will appeal most to their customers. Each year, Axalta identifies a global Automotive Color of the Year. Daily inspirations, coupled with extensive research, assist Axalta color designers and product experts in selecting the Automotive Color of the Year.
For the first time in its five-year history, Axalta's Automotive Color of the Year is showcasing a color primed for vehicle customization both at manufacturing facilities and in the aftermarket. Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes – especially the expanding global truck and SUV markets – and can serve as the principal color for two-tone possibilities including black roofs.
Borne from Axalta's ChromaDyne™ line of color coats formulated for global automotive manufacturers, Sahara is partly inspired by global trends for warmer shades highlighted in the company's Global Automotive Color Popularity Report. Yellow/gold vehicles are most popular in India and China while brown/beige vehicles increased in North America more than any other region. For more information on Sahara, please visit 2019 Sahara.