News, latest updates & releases

Industrial Coatings Americas

Welcome to the Axalta Industrial Coatings news section, your premier destination for the latest updates, recent product launches, thought leadership articles, and discussions on sustainability. Stay informed about our newest innovations, gain valuable knowledge from thought leadership pieces, and explore how we're pioneering sustainability initiatives. Join us on this journey towards a more sustainable future, where we believe that together, we can make a lasting impact on the coatings industry and the world.

Recent launches

Next Level Waterborne Wood Coatings with Cerulean™

As the successor to Zenith, Cerulean™ brings the ‘best of both worlds’ to distributors and OEMs, with a luxurious finish that offers the feel of solvent-based solutions. This meets the needs of customers as they work to find ways to improve their environmental profiles, including through the use of low-VOC products, without sacrificing performance.

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Axalta Launches Industry First Range of ISCC Plus Certified Biobased Powder Coatings

Axalta has launched its Alesta® BioCore™ range of powder coating solutions derived from non-food organic waste. The new offering enables up to a 25% reduction in CO₂ emissions compared to incumbent products containing fossil fuel-based polyester resins, while offering the same performance benefits and properties.

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Axalta's Battery Solutions

Axalta's dielectric coatings are meticulously crafted to prioritize both safety and performance in battery applications. Our diverse selection encompasses thermosetting powder coating, electrocoat, thermoplastic powder coating, and UV coating options. These coatings excel in providing superior insulation and shielding, fortifying batteries and optimizing their operational effectiveness.

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Zenamel™ New range of cutting-edge coatings enables major efficiency gains for OEMs

Comprising two distinct product lines, Zenamel™ SP and Zenamel™ T, the launch of the range has already been met with huge critical acclaim, with both products winning a prestigious Edison Award. The Edison Awards celebrate outstanding examples of innovation and are among the most respected accolades within new product design.

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Axalta Becomes First Powder Coatings Manufacturer to Receive International Sustainability and Carbon Certification Plus (ISCC Plus) For Biobased Feedstock Sourcing Practices

Axalta, has become the first manufacturer within the powder coatings industry to receive International Sustainability and Carbon Certification Plus (ISCC Plus) for biobased feedstock sourcing practices. This milestone further reinforces Axalta’s commitment to ensuring sustainability remains central to every part of its business, including helping customers accelerate their own sustainability initiatives and achievements.

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ColourDesign by Axalta

ColourDesign – a brand new one-stop destination for architects, designers and everyone working with colour. It's the place where culture meets science and where inspiration meets industry intelligence to help create a wonderful world of colour.

From buildings to cities and from streets to interiors, in one clear hub you’ll find everything you need for envisaging and specifying beautiful, durable colour.

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Wood Vibes Collection

Axalta Wood Vibes is a series of collections that focus on home interior color trends and wood finishing trends. Our aspiration is to enliven every room - inspiring our clients through color and delivering the latest trends to the market. Lifestyles, is the latest collection from Axalta Building Products spotlighting the prevailing trends in industrial wood coatings for furniture and home products.

Discover the latest edition

vibes 2023-2024 color journal

Axalta's colour journal, Vibes, offers architects and designers an annual trend guide, exploring colour and texture in the built environment. Featuring interviews with creatives from across the world, the journal highlights projects where Axalta's powder coatings have been used in new and innovative ways, alongside the latest thinking on colour trends. The recently published 2023-24 edition offers a glimpse into how design professionals are approaching colour selection, collaboration, sustainability and durability to create the buildings, furniture and products of today

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ICONICA color collection

ICONICA is the result of Axalta’s own color research, in collaboration with design professionals and color forecasting experts. The collection is an environmentally responsible solution and sustainable choice for metal substrates that are designed for resilience, quality and performance over time.

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Thought leadership

Evolution (not revolution) in coatings by Ben Mitchell

In an ever-changing industry, the balance between liquid and powder coatings is crucial. While sustainability gains ground, Europe embraces powder, but the US favors liquid coatings. Evolution, not revolution, is the key. Learn how to harness their combined strengths for greener, more sustainable projects. Join us on the journey to a more eco-friendly future!

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ICONICA: America’s best kept secret for sustainable architecture

Discover the future of design and sustainability with our latest article. Explore how the Inflation Reduction Act is reshaping the US economy and paving the way for green building solutions like ICONICA. Dive in to learn more!

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Sustainability, Together

Västervik, how to recycle three million litres of water

Unveiling the Future of EVs with Axalta's Insulation Coatings and Thorsten Heinrichs

Discover how innovative coatings are revolutionizing electric vehicle design, sustainability, and performance, with insights from Axalta's Product Specialist, Thorsten Heinrichs. Learn how these coatings enhance efficiency, protect batteries, and promote sustainability, bringing us closer to a greener automotive future.

Västervik, how to recycle three million litres of water

The Industrials division of Axalta continues to go to significant lengths to leave a positive impact on the planet by using natural resource in the most responsible and sustainable way possible. Here, we examine how one of its manufacturing sites is working to reduce waste by reusing wastewater from its manufacturing process.

Joining forces to unleash an upcycling revolution

Fermob saw an opportunity to better serve its eco-conscious customer base. Working with Axalta, it launched Repaint, a unique platform for ‘upcycling’ old products. Axalta’s paint and coating expertise helped restore products to exceptional condition, giving them a new lease of life.

How to specify more sustainable e-coats

Discover how the e-coatings industry is adapting to meet the growing demand for sustainable solutions without compromising on performance. Konstantinos Markou, Laboratory Manager Industrial E-coats EMEA, explores key considerations for decision makers when balancing performance and sustainability in e-coating applications. Learn about AquaEC™ - the latest range of e-coat solutions that address both sustainability and performance requirements.

Axalta’s Industrials business drives action on sustainability

Axalta's Industrials segment is driving sustainability and net-zero transition with their 'Sustainability, Together' campaign. They aim to inspire collaboration and sustainable practices in the industrial sector by showcasing best practices, sharing educational content, and celebrating successes. Join their journey towards a more sustainable future.