Axalta announced the acquisition of three distributors in Europe, which will become part of the Axalta Axcess network. Axalta Axcess is Axalta’s direct-to-customer sales and distribution solution designed to make ordering, delivery and aftersales support for European customers convenient, reliable and efficient.
Axalta today announced its 2025 Global Automotive Color of the Year – Evergreen Sprint. This marks the 11th year Axalta has introduced its automotive color of the year and the second time it has featured a green shade. Evergreen Sprint is a rich, deep forest green that pays homage to the legendary British racing green, a shade that has graced the finest racing machines and symbolizes speed and performance.
Axalta has been named as a recommended refinish supplier for BMW Group where BMW private paint label, ColorSystem, is not present. The new agreement, effective from January 2025, is valid for several years and includes BMW Group’s network of dealerships and collision repair shops in over 50 countries worldwide.
The shortage of skilled labour in bodyshops, particularly refinishers, is a complex issue. Attracting talent to the industry requires alignment of several multifaceted points: it’s an industry that has a historic reputation for being hands-on, manual, dirty and potentially dangerous; today’s young people don’t expect a job for life but rather will “test and taste” different careers; and refinishers and mechanics have little to no visibility with car owners so they may struggle to find a true sense of job satisfaction
3M and Axalta today announced a collaboration to introduce a new training content series focused on automotive refinishing. The series will feature five co-branded training modules, each intended to meaningfully help technicians and shops improve their understanding of repair process practices and drive greater operational outcomes.
Axalta today announced the launch of Axalta Nimbus, its global customer experience platform for refinish customers. This technology seamlessly connects customers to all of Axalta’s tools and resources to improve efficiency, enhance productivity, boost performance, and maximise profitability. Axalta Nimbus provides a cohesive, end-to-end experience for customers around the globe.
Axalta today announced the launch of Axalta Irus Scan, its latest spectrophotometer for refinish customers. This new technology scientifically measures paint color on a vehicle to provide accurate color matches in waterborne and solventborne basecoat technologies. Axalta Irus Scan now joins the simple, three-step Axalta Irus digital color management process as the first step of: Scan – Match – Mix.
Axalta today announced the installation of its 100th Axalta Irus Mix, a fast and efficient fully automated and completely hands-free mixing machine for the automotive refinish industry. The installation took place in France at Bodyshop Carenove, who has used Standox, one of Axalta’s premium automotive refinish brands, for more than 20 years. Axalta Irus Mix enables collision repair shops to deliver high-speed mixing of refinish paint systems for improved productivity that maximizes profitability.
Through this partnership, Axalta’s refinish customers will have access to CESVIMAP’s Move2Green sustainability program which offers an online, self-assessment questionnaire to evaluate the current environmental impact of bodyshops. Once an auditor analyses the data, Axalta customers will receive a detailed roadmap with actionable steps to improve their sustainability initiatives as well as the Move2Green certification to promote their commitment to reducing their environmental footprint.
Axalta, a leading global coatings company, today announced a partnership with Solera, a global leader in vehicle lifecycle management. Through this partnership, Axalta’s conventional and Fast Cure Low Energy (FCLE) refinish paint systems will be integrated into Solera’s Sustainable Estimatics platform, enabling Axalta customers to estimate their CO2 emissions per repair, while considering repair methods (repair versus replace), paint application process and drying conditions.
Sustainability used to be a buzzword that appeared in annual reports and gave shareholders the feeling that the company in which they owned a stake was doing something positive. Sustainability didn’t always align with company strategy but rather sat somewhere on the side lines, looking in. Today, those vagaries are long gone. In their place is a robust, transformative business model that resides at the core of operations, aligns fully with strategy and ensures marketplace differentiation. If there was any doubt that shift had taken place, the tale of the tape clearly tells the story.
Axalta today announced its 2024 Global Automotive Color of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its automotive color of the year and the first time it has featured a black shade. Starry Night is a strong, contemporary color with light blue and silver flakes that evokes the depths of our universe and space exploration.
Axalta has been named exclusive supplier for BMW Group’s private paint label, ColorSystem, in currently 15 Europeans countries plus South Africa. The agreement includes BMW Group’s network of 730 dealerships and collision repair partners. BMW Group’s ColorSystem is engineered to be one of the world’s most technologically advanced paint systems. It offers refinishing solutions that meet BMW Group's original manufacturer standards.
Axalta, a leading global supplier of liquid and powder coatings, congratulates the Innoptus Solar Team from the University of Leuven, Belgium, on defending its World Champion title in the Projecta Challenger Class of the biennial Bridgestone World Solar Challenge.
Drivus, part of Axalta, a leading global supplier of liquid and powder coatings, is simplifying the equipment leasing process for the automotive refinish market in Europe, the Middle East and Africa (EMEA), with its newly launched Financial Services offering. Drivus Financial Services allows bodyshops to stay up-to-date with the most recent technology, which will deliver increased efficiency and provide a strong competitive advantage.
Axalta Refinish has added RADAR compliant colour formulas to its global online colour databases - ChromaWeb, Phoenix Cloud and Standowin iQ Cloud - to be prepared for future RADAR requirements for the repair of cars equipped with Advanced Driver Assistant Systems (ADAS).
Infinite, the tenth solar car designed and built by a team of engineering students from the Belgian Catholic University of Leuven, Belgium, was unveiled on 14 July 2023 at an event in the Port Authority Building House located in the Port of Antwerp, Belgium.
The Axalta Academy, a state-of-the-art global training platform for refinish professionals, is launching globally in 15 languages to empower refinishers to maintain and to improve their specialised competencies with top-class training. The platform adjusts to the way in which they work, and is backed by Axalta’s unrivalled, industry-leading expertise.
Axalta today launches Axalta Irus Mix, the fastest fully automated and completely hands-free mixing machine for the automotive refinish industry. Axalta Irus Mix delivers highly accurate colour and works with Axalta’s innovative packaging, maximising profitability and minimising environmental impact to help refinish customers meet or exceed key business goals.
Axalta is the Official Sponsor for the Monster Energy Yamaha MotoGPTM Team for the 2023 MotoGPTM World Championship season. This is the 14th consecutive year that Axalta has supported the Team in the premier class of motorcycle racing, which this year sees riders competing in 21 Grands Prix in 18 countries worldwide
Axalta Refinish presented its portfolio for helping bodyshops to increase performance at the Vizion Kinetic event at the Telford International Centre, UK, 22 and 23 March 2023. Axalta Refinish was one of the event’s Diamond Partners and visitors to its stand, DS1, learnt more about how the brand is driving innovation in the collision repair industry as well as discovering how bodyshops can boost their productivity and profitability at the same time as reducing their environmental impact.
Axalta has re-signed as sponsor of the Innoptus Solar Team, the third time as Silver Sponsor. It is the eighth consecutive year Axalta is working with the Team, comprised of engineering students from the Catholic University of Leuven, Belgium, who are designing and building a solar-powered car.
Axalta today announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the 9th year the company has featured a trending color.
Axalta Coating Systems has released its 70th annual Global Automotive Color Popularity Report, which revealed the top three automotive colors of 2022: white, black, and gray. First published in 1953, Axalta’s annual color popularity report is the automotive industry’s longest running and most comprehensive color account.
Drivus is once again revolutionising the automotive refinish market in Europe, the Middle East and Africa (EMEA), with its newly launched Financial Services. By simplifying the equipment leasing process, Drivus Financial Services allows bodyshops to stay up-to-date with the most recent technology, offering easy access to equipment upgrades, which will deliver increased efficiency and provide a strong competitive advantage.
Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.
The energy crisis, called by some the most extreme that has ever occurred in Europe , is worsening. Businesses are facing the double hit of spiralling costs and increasing inflation on top of energy costs that are extraordinarily high - and rising. Controlling costs is now top of most businesses’ agendas, and bodyshops are no different, particularly as they utilise energy to carry out their daily work.
Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.
Axalta has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.
The cost of living is increasing but what is hitting homeowners and businesses alike is the soaring cost of energy. In January 2022, the Eurozone saw energy prices increase 28.6% .
Axalta has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects. The first six videos are available now, to view free of charge. The videos cover a range of issues refinishers deal with regularly, including poor paint adhesion on plastic parts, solvent popping, peroxide bleeding, water spotting, poor opacity and correct sanding. The videos also showcase the truly global nature of Axalta’s Refinish business, with presenters representing Axalta Refinish training leaders from EMEA, the US, Australia and Asia.
Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.
Axalta announced its Global Automotive Color of the Year 2022 – Royal Magenta. The selection for the eighth edition of the exclusive Global Automotive Color of the Year, Royal Magenta, is a deep cherry color that brings a luxurious finish to the market.
Axalta released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide.
Bodyshop Optimizer is the latest offering from Drivus, a brand delivering business services for the automotive refinish market in Europe, the Middle East and Africa (EMEA), from Axalta, a leading global supplier of liquid and powder coatings. The new personalised consultancy service focuses on a bodyshop’s finances with the aim to boost the bottom line.
Audurra, the European Refinish accessories brand from Axalta, a leading global supplier of liquid and powder coatings, has extended its product portfolio, which now covers additional bodyshop needs. The products – ranging from abrasive and masking supplies to personal protective equipment, paint stands and sanding machines - are supplied through Axalta’s premium Refinish global brands Cromax®, Spies Hecker and Standox, as well its economy brands.
Advanced Inventory Management (AIM) is the new service from Drivus, a brand delivering business services for the automotive refinish market in Europe, the Middle East and Africa (EMEA), from Axalta, a leading global supplier of liquid and powder coatings. The new comprehensive, cloud-based warehouse management system is designed to make paint and non-paint inventory management for bodyshops simpler, enabling more operational efficiency and improved profitability with one single tool.
Colour assessment and matching are two important process steps for every bodyshop; it’s easy to get wrong if the colour match is done by eye due to the subjective nature of colour. And factoring in that globally 8% of men are colour-blind , the risks of poor matches for bodyshops increases even further. Red-green colour-blindness is the most common form, causing problems differentiating between red and green; not what a customer wants from a paint repair.
Axalta has officially opened its new, state-of-the-art, sustainable facility in the Netherlands to strengthen its Dutch refinish business further. The ultramodern, strategically located facility in the Tiel municipality enables Axalta to provide more customers with its industry-leading refinish paint and non-paint products and services.
Axalta today launched a new business partnership concept for the European automotive refinish market under a new brand: Drivus. Designed to focus on the particular challenges faced by bodyshops, Drivus targets productivity, performance and profits to ensure bodyshops build better businesses.
Axalta today announced it will make available pre-filled bottles of basecoat from its industry leading premium refinish brands for Fillon Technologies’ new Daisy Wheel 3.0, enabling fully automated colour mixing for the first time. Combined with Axalta’s cloud-based Digital Colour Management, bodyshops across EMEA will have access to the fastest and most productive paint process available.
Axalta, a leading global manufacturer of liquid and powder coatings, has signed a five-year contract with Nissan Otomotiv A.Ş, the Turkish arm of the global automotive manufacturer, to deliver products and services for passenger cars throughout the manufacturer’s Turkish network. The commercial agreement, which came into effective 5 January 2021, will be fulfilled via Axalta’s premium global refinish brand, Standox.
Axalta has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 12 countries.
Axalta is named a Premium Team Supplier of Yamaha Factory Racing MotoGP, the 12th consecutive year the two companies have worked together. Axalta will support the Monster Energy Yamaha MotoGP Team with Cromax®, one of its premium global refinish brands, for the 2021 MotoGP World Championships, which runs from 28 March 2021 in Qatar to 14 November 2021 in Spain.
Mercedes-Benz AG has renewed its approval of Spies Hecker and Standox – two of the premium, global refinish brands of Axalta (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings. Effective 1 April 2021, Spies Hecker and Standox are once again approved for use across the Mercedes-Benz network in eight Asian-Pacific (APAC) markets, until 31 March 2025. This agreement is in addition to Mercedes-Benz approvals already in place with Spies Hecker and Standox in over 60 countries globally.
Axalta Refinish congratulates ten of its customers on winning British Bodyshop Awards at the ABP virtual awards ceremony on Thursday 28 January 2021. Derrick Paton, Corporate Account Sales Manager for Axalta’s Refinish business in the UK & Ireland, says, “We are delighted so many of our bodyshops were among this year’s winners. Even if we weren’t all able to celebrate in a room together, the online ceremony was the next best thing.”
Axalta recently renewed its contract with the Agoria Solar Team, a team of Belgium engineering students from the Catholic University of Leuven. As part of the two-year Silver Partner agreement, Cromax®, one of Axalta’s premium refinish brands, will be used to paint a specially designed solar car, which will be entered into the 2021 Bridgestone World Solar Challenge. Experts from Axalta will also support the student team with technical expertise and guidance. The Cromax logo will appear on the car, the team’s collateral, clothing and on team support vehicles.
Axalta announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.
Axalta a leading global supplier of liquid and powder coatings, released its 68th annual Global Automotive Color Popularity Report revealing the most common automotive colours on the road today are white (38%), black (19%) and grey (15%). Grey increased by two percentage points worldwide and is at a 10-year high.
Axalta, a leading global supplier of liquid and powder coatings, sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta congratulates the Mercedes-AMG Petronas Formula One Team on becoming the 2020 FIA Formula OneTM World Constructors’ Champions, which was secured at the Emilia Romagna Grand Prix on 1 November 2020 in Imola, Italy. This is the seventh consecutive Constructors’ title the Mercedes-AMG Petronas Formula One Team has won, making history by setting a new world record for the most consecutive Constructors’ Championships ever to be won by a team in the sport.
Axalta is committed to encouraging and nurturing active participation in the science, technology, engineering and math (STEM) subjects as part of “Axalta’s Bright Futures” programme. Yves Kerstens, President of Axalta in Europe, Middle East and Africa (EMEA), says, “Student racing is one of the many ways Axalta helps students to transfer the knowledge and skills learned at university into real technical, scientific and engineering solutions that they can use in their careers.”
Axalta recently entered into an agreement to be the new technology partner of TOYOTA GAZOO Racing Europe (TGR-E). TGR-E is a wholly-owned subsidiary of TOYOTA Motor Corporation (TMC) that oversees the manufacturer’s motorsports activities in Europe, including the prestigious 24-hour race at Le Mans, which the TGR-E team won in 2018 and 2019.
Axalta was named the exclusive coatings supplier for Brabham Automotive in Australia. Axalta’s latest waterborne coating technology from its premium paint brand Standox® will be applied to more than 70 limited edition luxury vehicles from the Celebration and Signature Series manufactured by Brabham Automotive and distributed globally.
The Collision Repair Industry is consolidating; fewer players are controlling where the work is going, so it’s more important than ever for bodyshops to future-proof themselves in order to survive. Listening to customers is one way to do that, but as Jim Muse, Axalta’s Vice President of Refinish for Europe, Middle East and Africa, explains, it isn’t quite as simple as that.
Axalta is participating in IBISConnect Africa, a live online simulcast held by the International Bodyshop Industry Symposium (IBIS), on Thursday 23 July 2020 between 10am and 1.30pm SAST. Lucian Jantjies, National Sales Leader for Axalta’s Refinish Business in South Africa, a key speaker at the event, will discuss how Axalta helps its South African customers meet the challenges of an evolving collision repair industry head-on by supporting them with new technology and dedicated innovation.
Axalta broke ground on 19 June on its new, 7,250 square-metre state-of-the-art facility to support its Refinish business in the Netherlands. The new facility will be equipped with the latest technology and energy-saving features. Construction at the site in Tiel is expected to be completed by mid-2021.
Axalta re-signed its Official Team Supplier contract with the Mercedes-AMG Petronas Formula One Team at the beginning of 2020. The Team is the reigning FIA Formula OneTM Constructors’ Champion, having clinched a world record sixth consecutive title at the end of the 2019 season and it has relied on the customised support and tailored product offerings from Spies Hecker, a global refinish brand of Axalta, for more than six years.
The successful cooperation between the Swiss electric car manufacturer Kyburz Switzerland AG and Spies Hecker will continue in 2020. Kyburz's exhibition vehicle received its design livery for the Geneva International Motor Show in Geneva at the Spies Hecker paint center Campus 105 in Pratteln and should have been presented on March 3. Sea Glass, Axalta's Automotive Color of the Year 2020, was used for this project.
Axalta today announced that it is leveraging its global operations and technical know-how to provide critical equipment and products to people and organisations in its local communities around the world.
Mercedes-Benz AG has renewed its approval of Spies Hecker and Standox – two of the premium, global refinish brands of Axalta. Effective 1 April 2020, Spies Hecker and Standox are once again approved for use across the Mercedes-Benz network in 11 European countries, until 31 March 2023. This agreement is in addition to Mercedes-Benz approvals already in place with Spies Hecker and Standox in over 60 countries globally.
Audit performance check of site in Wuppertal, Germany, gives Axalta an A- rated Refinish Supplier status. Mercedes-Benz AG has renewed its Certified Refinish Supplier status to Axalta (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings, for its two global premium refinish brands - Spies Hecker and Standox – both of which are manufactured out of Axalta’s Wuppertal production site.
Sea Glass Sets the Trend for 2020 with Energy and Shimmer and has Reflective and Transmissive Properties Measurable by Autonomous Vehicle Detection Systems
Axalta participated in this year’s Chemicals Sales & Marketing Toolbox in Frankfurt, Germany, from 14 to 15 November 2019. Gilles Navez, Axalta’s Product and Marketing Director for its Refinish Systems business in Europe, the Middle East and Africa (EMEA), was a speaker on the second day’s executive panel where he shared Axalta’s best practice in digital transformation in the refinish industry.
Axalta released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colours as: white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.
Axalta announced that it has gained its 1,000th Syrox bodyshop in Europe, the Middle East and Africa (EMEA) since the brand’s global launch in 2016. Syrox, one of the refinish brands from Axalta, is formulated to fulfil specific customer demands for a straight-forward, conventionally-applied refinish system for passenger car repairs that is economical to use and delivers exceptional colour matches. The Syrox complete and compact refinish paint system delivers just that.
The refinish industry’s skills shortage is a problem plaguing European bodyshop owners, with regional research indicating that many are fearful it will become a full-blown crisis. Jim Muse, Axalta’s Vice President of Refinish for Europe, Middle East and Africa, says to overcome a skills crisis the industry must position the profession as a career for the digitally savvy and environmentally aware.
Axalta today announced the launch of its premium global refinish brand, Cromax®, in South Africa. Cromax, which is available in more than 90 countries globally, helps bodyshops achieve increased productivity, higher throughput and lower operational costs through access to the brand’s highly-innovative and value-added solutions.
Axalta today announced that it has sold its 60,000th spectrophotometer, with 10,000 sold in the past 15 months. The rapid increase in recent sales is attributed mainly to a strong global digitisation trend. These increasingly popular handheld digital tools are an accurate and fast way of colour matching that boost the efficiency of bodyshops.
Axalta announced the official opening of a new, state-of-the-art Refinish Training Center in Midrand, Johannesburg. The Company recently announced the opening of a new refinish facility at the same location at the end of 2018.
Axalta is pleased to be participating in the International Bodyshop Industry Symposium (IBIS) Global Summit 2019: Passion for Progress this year in Milan, Italy. Axalta is showcasing its Fast Cure Low Energy technology and its cloud-based Digital Colour Management to an audience of refinishers and industry experts from all over the world.
Axalta has signed an agreement to develop a new, state-of-the-art facility in the Netherlands for its refinish business on 4 June 2019 at Provada, the biggest real estate exhibition in the Netherlands.
BMW Group has renewed its annual approval of Spies Hecker and Standox - two of the premium refinish brands of Axalta, a leading global supplier of liquid and powder coatings. The agreement, which is for BMW and MINI passenger car repair, covers the BMW Group service network in 51 countries across Europe, the Middle East, Africa, Eastern Europe, Asia Pacific and Latin America.
Axalta is pleased to have won two Edison Best New Products™ awards at a ceremony in New York City last night honouring products that demonstrate excellence in technological innovation, new product and service development, marketing, and human-cantered design. Axalta's Acquire™ Quantum EFX won Bronze and Voltaprem 5000 won Silver in the Materials Science and Engineering category.
Axalta continues to drive innovation and demonstrate its ongoing commitment to meeting customers’ needs with branded daylight lamps.
Eye-catching Sahara brings warmth, luxury and ruggedness for auto designers and car customisers
Axalta (NYSE: AXTA) today released its 66th annual Global Automotive Color Popularity Report which shows white as the global leader in consumer vehicle colour choice in 2018.
Instead of matching colours by eye, with Axalta’s Digital Colour Management refinishers simply take colour readings of a vehicle’s paintwork.
Fast, high quality finish, at a lower cost
Axalta’s Cromax brand added to global technical approval
Professional quality designed to optimise performance - Axalta's Audurra range of refinish accessories in Europe.
