CODE by BT Group
Colourful luxury pergolas
Italian pergola manufacturer Brianza Tende Group
BT Group, a luxury pergola company in Italy, has chosen to use Axalta powder coatings to give their products a high-quality and durable finish. In 2021, BT Group changed most of their standard colours to Axalta colours, which increased their sales by up to 300%. The company also uses Axalta’s colour selector in their showroom, which has 490 colours, to offer architects, designers, and homeowners a wide range of options to customise their pergola solutions.
As part of their commitment to design and innovation, BT Group is launching a new collection called CODE, which is flexible, modular, and adaptable. This offers new possibilities for the company to create unique and exclusive outdoor projects that integrate with all perimeter closures and facade elements.
Additionally, both companies prioritise durability and sustainability, making Axalta coatings the perfect match for BT Group’s pergola solutions. Together, they have recently experimented with Axalta’s POLAR range, which allows even dark coatings to stay cool to the touch in direct sunlight. This feature is particularly useful for areas with high temperatures, where the pergola may become too hot to use.
Marketing Manager at BT Group, Barbara Mandelli explains: “Axalta powder coatings allow us to offer a broad range of colours and finishes as part of our portfolio. The new CODE range is a game-changer for us, as it offers a new level of modularity for designers. Combined with Axalta’s vast offering of colours and finishes, the options are endless for designers and architects to
create beautiful garden spaces.”
