Hongqi Village

In the wake of evolving epidemic control measures, the post-pandemic manufacturing industry has witnessed a gradual resurgence. This resurgence has catalyzed major cities to expedite their engineering projects, contributing to the enhancement of urban development. Among these initiatives, the Hongqi Village Renovation Zhen Ru Jing Project in Shanghai's Putuo district is now taking substantial form.

Pioneering Green and Sustainable Solutions

Axalta is committed to the principles of environmental responsibility and sustainability. The company consistently endeavors to deliver top-tier powder coating solutions that not only protect structures but also uphold environmental standards. These coatings strike a harmonious balance between functionality and sustainability, empowering architects to showcase their innovation while ensuring timeless and vibrant protection for buildings.

The Zhen Ru Jing Project for Hongqi Village Renovation

The Zhen Ru Jing Project encompasses an expansive construction area of 980,000 square meters, backed by an investment exceeding 30 billion RMB. The project ambitiously incorporates a variety of elements, including commercial structures, Class A offices, public cultural amenities, high-end residential spaces, and underground developments. It is poised to seamlessly integrate urban renewal with the preservation of cultural heritage.

In conclusion, Axalta's Alesta® AD series metallic powder coatings have emerged as an indispensable asset in the transformation of Hongqi Village. Through their remarkable durability, adaptability, and commitment to sustainability, Axalta is playing a pivotal role in shaping the future of urban development in Shanghai. The Hongqi Village Renovation Zhen Ru Jing Project serves as a testament to the power of innovation and environmentally-conscious solutions in elevating our cities for generations to come.

Reviving Hongqi Village with Axalta Powder Coatings

At the heart of the Hongqi Village Renovation Project lies the application of Axalta's Alesta® AD series metallic powder coatings. The AD series is a set of high-performance powder coatings primarily composed of weather-resistant polyester resin and TGIC curing agents. These coatings find their utility in a diverse range of applications, including construction, automotive components, and outdoor traffic facilities. Notably, the product complies with AAMA2603 and boasts Qualicoat Class1 certification.

The AD series further excels in its ability to withstand adverse weather conditions, offering a decade-long guarantee for coating integrity and color retention. This assurance ensures that the Hongqi Village renovation aligns with stringent weatherability standards. Moreover, the AD series provides a spectrum of gloss options, including high gloss, matte, and low gloss, offering designers the freedom to express their creativity. This versatility endows the renovated structures with a futuristic aesthetic that seamlessly melds with the interplay of light and shadows.