Urban Renewal: Hongqi Village

The Tech Vision palette captures urban identity and a sense of optimism for the future. This spirit is perfectly mirrored in the Hongqi Village project, which is helping to reshape the future of Shanghai, China.

A digital future

Once known as Shanghai’s largest village, Hongqi (Red Flag) Village has been transformed in recent years to become an urban powerhouse and symbol of an era where technology and lifestyle are intertwined.

The construction area of 980,000 square metres was once home to small businesses and factories. Now Hongqi Village highlights what is possible when creativity, technology and a vision for the future come together. This contemporary ‘village’ combines work and residential amenities for a modern approach to living.

Extreme durability

Axalta‘s Alesta® AP series metallic powder coatings have been at the heart of the project. As the AP series offers multiple gloss options, including high gloss, matte, and low gloss, the designers had the opportunity to create a sense of a brighter future.

This is also reflected in the futuristic aesthetic of this urban project. In performance terms, the AD range is extremely durable and can withstand adverse weather conditions, assuring that Hongqi Village will remain an icon of urban regeneration long into the future.