Tech Vision

Ambitious | Curious | Technological | Scientific

The speed of technology is transforming modern lives, and when combined with the intellectual and curious, the prospects seem boundless. This is the background to the colour trend theme Tech Vision. 

Pale blues, pinks and silvers unite with shimmering, translucent effects that express an ambitious urban identity and a reaching for the stars, with names like Polar Dust and Opal Grey from the Alesta® ICONICA and POLAR collection, and Bright White Mica and Silver Grey from the Durapon70® Global Color Palette collection.

There are still greens, but these connect more to stone than to plants: Marble Green and Patina Green suggest measured time over transience, and lasting quality. Deeper pigments with metallic finishes are also present in SuprAnodic Lotus; while there is a feeling of space travel, of reinventing the 1960s spirit of adventure, and furthering knowledge and imagination.

This spirit is perfectly mirrored in the Hongqi Village project, which is helping to reshape the future of Shanghai, China. Combining work and residential amenities, Hongqi Village demonstrates the potential of modern urban living, where creativity, technology, and a forward-looking vision converge.

Embracing innovative tools and working with virtual prototyping agency Eclat Digital, Axalta explores how to show colours and textures online as they are in life, using scientific optical measurements that allow architects, product designers and the automotive industry to test out colours in different conditions.

We also explore The Office Tower in Plaza Europa 34 near Barcelona redefines high-rise architecture with its innovative design and LEED® Gold certification, embodying the boundless creativity and optimism of the Tech Vision theme, and learn how to embrace innovation through wood finishes