Axalta launches Cromax in South Africa

Global premium refinish brand set to drive productivity in the South African market

Basel, Switzerland – 20 September 2019 – Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today announced the launch of its premium global refinish brand, Cromax®, in South Africa. Cromax, which is available in more than 90 countries globally, helps bodyshops achieve increased productivity, higher throughput and lower operational costs through access to the brand’s highly-innovative and value-added solutions.

Jim Muse, Axalta’s Vice President for Refinish Systems in Europe, Middle East and Africa, says “For Axalta, as a company that is committed to innovation, this is truly exciting as it is the first premium refinish brand to be launched in South Africa in more than 25 years. This clear industry leadership represents our continued growth and our dedication to our customers.”

South African refinishers will enjoy a range of coating systems, engineered to minimise time as well as material and energy costs, and to improve processes at every stage of the repair. Cromax digital colour tools also provide the best accuracy and most efficient processes for colour-management.

As part of its introduction to the South African market, Cromax is offering training courses at the new ultra-modern Refinish Training Centre in Midrand, Johannesburg, which opened in July 2019. Delegates will receive the kind of mentorship that will enable them to be more attractive to work providers.

Muse concludes, “As a brand of Axalta, Cromax can draw upon a rich heritage and offer customers the kind of unrivalled expertise that comes with over 150 years of innovation. It’s all part of our role as a leading global business partner.”

For more information please visit www.refinish.axalta.eu

About Axalta

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.